Five Steps to Marketing and Storytelling Your Brand’s Sustainability Journey While Avoiding Greenhushing or Greenwashing
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Category: Greenwashing
The Sustainable Shopping Trend Has a Greenwashing Problem
The word ‘sustainability’ finds itself at the forefront of numerous studies and shopping trends, but what does ‘sustainable shopping’ actually mean? What does it mean to shop sustainably? A study ‘Green is the New Black‘ conducted by the UK’s Retail Week, found that the concept of sustainability means several different things to consumers. Popular answers […]
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